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TX Europe and In Store Solutions Enter Strategic Partnership for European Distribution of Skype Certified Products.
Gerona, June 7th 2006 – In Store Solutions Limited, headquartered in Hong Kong, a mass market manufacturer of peripherals and accessories for home & home office users, and TX® – Think Xtra™, a premier media and interactive entertainment brand who currently handle product distribution in Italy, Spain and France under the TX® - Think Extra™ brand, have entered into a new agreement granting TX exclusive access to product sales throughout Central and Eastern Europe.
Under the agreement, In Store Solutions will continue to concentrate on product development and creating complete retail marketing solutions for worldwide retail. TX has accomplished a tremendous launch and subsequent ranging of the Skype Certified products which has lead to excellent market penetration. Both companies will strive towards creating easily identifiable Skype™ certified retail store solutions for consumers looking to capitalize on the Skype™ phenomenon.
“We feel that this is a very positive move for our company as TX have achieve remarkable sales within their current territories and our company was searching for a CDC solution for many of the distribution partner we currently have operating in Europe” Stated Kasper Buchvoll EMEA Operations Manger, Retail and Distribution. “TX will unify and strengthen the distribution network by allowing for partners and retailers to gain instant access to a complete range of Skype Certified products either directly from our Hong Kong office or through the European TX Central Distribution Center”.
This autumn and Christmas, TX and ISS will be launching more than 15 new products developed especially for enhancing the user experience within Skype while increasing accessibility and user-friendliness for the VoIP products directed at home and home office.
“In Store Solutions have created a platform, from which we can easily provide complete retail solutions that serve the market as guides for Skype Certified products, which ultimately gives retailers far greater turn over rates as well as a clear signal to the consumers” Stated Riccardo Bologna, Chief Executive Officer of TX. “We have experienced an unprecedented level of support from the major retailers for the ISS Skype™ Certified range and it has been a natural step for both parties to join forces as ISS are a very competitively directed organization”.
In Store Solutions are currently finalizing the platform for the new agreement which will offer Distribution Partners and Retailers much added support from a centralized unit and will work directly linked with the European sales staff of TX.
For more details on the products and release notes visit the In Store Solutions web site at www.instoresolutions.com/press or www.txeurope.com
About In Store Solutions
With 21 years of combined manufacturing experience; In Store Solutions designs, manufactures and markets accessories which helps new users to learn and utilize digital technology in an easy to understand and enjoyable way.
www.instoresolutions.com
About TX Europe
The Think Xtra™ brand catalogue encompasses the whole range of the Think Xtra™ optical storage products, amongst others CD-R, CD-RW, DVD±R, ±RW, Dual format discs, drives and audio-video section containing the critically acclaimed Skype Certified range. TX is continuously looking for the most innovative solutions to satisfy it's customers with hardware and optical storage products.
www.txeurope.com
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07-06-2006 |
