Skype Partners with TX - Think Xtra to Extend Retail Presence in Europe

Milan 07.02.2007 - Skype, the global internet communication company, has created a new distribution and retail initiative to expand its retail presence in Europe. Spearheading the initiative is a partnership with TX - Think Xtra, a European retail solutions provider for Skype Certified products. The new initiative will give over 700 major European retailers better access to a wide range of these products.

With 171 million users worldwide, Skype has built massive following in Europe through online activities and an ecosystem of hardware partners. The agreement with TX - Think Xtra will help further extend Skype’s presence by bringing Skype Certified devices and accessories – as well as Skype software -- closer to those European consumers who prefer to purchase their communications hardware in retail shops.

“Skype is looking for new ways of supporting its hardware partners, and TX - Think Xtra has a proven track record for helping retailers sell units,” said Alberto Lorente, Skype’s Business Development Director for Europe. “Customers can now view, compare and purchase a range of Skype Certified products to enhance their Skype experience.”

“Our retail channels are selling vast amounts of Skype Certified products, but there is a clear need to further developing the channel,” said Riccardo Bologna, General Manager, TX - Think Xtra. “This joint initiative enables retailers to implement a rich portfolio of Skype Certified products quickly, and Skype‘s brand recognition will certainly attract shoppers. It’s exactly what our customers are looking for.”

A wider retail presence will provide consumers a place to shop for co-branded products from a wide range of Skype Certified Partners. Initially, the product selection will include entry-level products designed for new Skype users and premium products designed for experienced users.

To showcase the products, retailers will be offered plug-and-play freestanding display units (Skype Stands), ready-stocked with Skype Certified products from a large range of manufacturers, that can be placed anywhere in the store, as well as point-of-sale material.

TX – Think Xtra, founded in 1995 focuses on providing complete retail solutions to over 700 major retailers in Europe. The strategy of TX – Think Xtra is focused on developing innovative products and strong partnerships. Providing complete product, POS and marketing solutions to satisfy the demands of both retail consumers and small and medium businesses. Partnering with leading edge manufacturers TX – Think Xtra provides a full range of products from entry level to technologically advanced. Building strong relationships with key European retailers by delivering a complete retail solution for emerging technologies in a clear and consistent retail offering.

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Note to editors: If you are interested in viewing additional information on Think Xtra please visit the Think Xtra website at http://www.tx-europe.com